← All work 02 / 25

Client
Hoffmann Eyewear
Year
2025
Role
Director · DoP · Edit
Location
Near Nuremberg, Germany
▶ Play film [Main film · 16:9 · loads on click]
  • 2 seasonsWinter and spring collections from one trip
  • Snow + springSnow up the hill, horses and green grass in the valley
  • 2 modelsA stack of looks and a great stylist
  • HeimatShot where the brand began, with the client on set

We went back to where Hoffmann began, near Nuremberg, and caught two seasons in one trip: snow and cold light up the hill for winter, horses, sun and fresh grass down in the valley for spring. A couple of passing dogs walked into frame uninvited.

[Still 01 · 4:5]
[Still 02 · 4:5]
[Still 03 · 4:5]
[Frame 04 · full width]
[Frame 05 · 16:9]
[Frame 06 · 16:9]

Stills: Florian Renner

Next projectFestival promo